When Things Go Wrong, Don't Rely on Committed Consumers: Effects of Delayed Product Launches on Brand Trust

Artikel › Journalartikel › 2013

Zitation

Herm, Steffen: When Things Go Wrong, Don't Rely on Committed Consumers: Effects of Delayed Product Launches on Brand Trust. In: Journal of Product Innovation Management Jg. 30, 1. (2013), S. 70–81.

ISSN

1540-5885

Link

http://onlinelibrary.wiley.com/doi/10.1111/j.1540-5885.2012.00987.x/abstract

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