Endorser’s Body Posture as an Antecedent of (Luxury) Brand Personality Perception

Konferenzbeitrag › Konferenzpaper › 2014

Zitation

Herm, Steffen; Möller, Jana; Heine, Klaus: Endorser’s Body Posture as an Antecedent of (Luxury) Brand Personality Perception. In: Proceedings of the Global Marketing Conference (GMC). Hg. von Global Alliance of Marketing & Management Associations. Singapore: 2014, S. 1257-1269.

ISSN

1976-8699

Link

http://db.koreascholar.com/article.aspx?code=271928

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