Selecting an interviewer: Considerations for Avatar use in online market research
Konferenzbeitrag › Konferenzpaper
› 2014
Zitation
Konferenzbeitrag Full Paper
Lütters, Holger; Maree, Tania; Wiese, Melanie: Selecting an interviewer: Considerations for Avatar use in online market research. In: Proceedings of the 26th annual SAIMS Conference. Hg. von Goldman; de Meyer; Kruger. Johannesburg, Südafrika: The Southern African Institute for Management Scientists (SAIMS) 2014, S. 264-272.