The influence of book advertising on sales in the German fiction book market

Artikel › Journalartikel › 2013

Zitation

Shehu, Edlira; Prostka, Tim; Hofmann-Stölting, Christina; Clement, Michel; Blömeke, Eva: The influence of book advertising on sales in the German fiction book market. In: Journal of Cultural Economics , 24 (1). (2013), S. 1-22.

ISSN

1573-6997

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