"Valuable Zombies: How Customers Contribute to CLV After Their 'Death'"
Konferenzbeitrag › Konferenzpaper
› 2016
Zitation
Konferenzbeitrag Full Paper
Süptitz, Josephine; Schlereth, Christian; Hofmann-Stölting, Christina: "Valuable Zombies: How Customers Contribute to CLV After Their 'Death'". . Houston, Texas: 2016,