The "Creative Technologies" research focus combines computer science, design and social issues at the interface with innovative digital applications. The focus is on researching and developing emerging technologies for immersive experiences, generative media and user-centred interactions.

Digital transformations are changing how we perceive, design, learn and collaborate. A key concern is user-centred design: technologies are not only developed, but also designed to be ethical, accessible and aesthetically pleasing. The Wilhelminenhof campus serves as a real-world laboratory where prototypes are tested under real conditions and further developed with partners from business, culture and society. This results in innovative applications that reflect the HTW's research focuses of "Digital Technologies for Industry and Society" and "Design and Culture" and position the HTW Berlin in Berlin's Creative Technologies innovation field.