Exhibition booth personnel as the key to successful trade fairs

Typ

Beitrag Sammelwerk von Prof. Dr. Günther Heger

Zitation

Heger, Günther: Exhibition booth personnel as the key to successful trade fairs. In: Kirchgeorg, M.; Dornscheidt, Werner M.; Giese, W.; Stoeck, N., Trade Show Management - Planning, Implementing and Controlling of Trade Shows, S. 861-872, Gabler, Wiesbaden, 2005, ISBN 3-409-14333-5