A Study of Consumer Responses to Transgressions in a Producer-Retailer Brand Partnership.

Typ

Beitrag Konferenzband von Prof. Dr. Steffen Herm

Zitation

Herm, Steffen; von der Heidt, Tania: A Study of Consumer Responses to Transgressions in a Producer-Retailer Brand Partnership.. In: Sharing the cup of knowledge: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2012, S. Onlinepublikation, Ehrenberg-Bass Institute for Marketing Science, Edith Cowan University, Adelaide, Neuseeland, 2012, ISBN 978-0-646-56330-5

Homepage

http://anzmac.org/conference/2012/papers/168ANZMACFINAL.pdf