Effects of Delayed Product Launches on Brand Trust in a Global Environment

Typ

Beitrag Konferenzband von Prof. Dr. Steffen Herm

Zitation

Herm, Steffen; Möller, Jana: Effects of Delayed Product Launches on Brand Trust in a Global Environment, S. 1474 (Abstract, Full: 25 Seiten), Tokio, 2010, ISSN 1976-8699