Too late, or just later than announced? Effects on brand trust by delaying product introductions in competitive situations

Typ

Beitrag Konferenzband von Prof. Dr. Steffen Herm

Zitation

Herm, Steffen; Möller, Jana: Too late, or just later than announced? Effects on brand trust by delaying product introductions in competitive situations, S. 67-68 (Abstract, Full: 20 Seiten), New Orleans, 2010, ISBN 0-87757-340-9, ISSN 1054-0806