Endorser’s Body Posture as an Antecedent of (Luxury) Brand Personality Perception

Typ

Beitrag Konferenzband von Prof. Dr. Steffen Herm

Zitation

Herm, Steffen; Möller, Jana ; Heine, Klaus: Endorser’s Body Posture as an Antecedent of (Luxury) Brand Personality Perception. In: Proceedings of the Global Marketing Conference (GMC), S. 1257-1269, Singapore, 2014, ISSN 1976-8699

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