Brand Identification by Product Design - The Impact of Evaluation Mode and Familiarity
Typ
Beitrag Zeitschrift von Prof. Dr. Steffen Herm
Zitation
Herm, Steffen; Möller, Jana: Brand Identification by Product Design - The Impact of Evaluation Mode and Familiarity. In: Psychology & Marketing, S. 1084–1095, 2014, ISSN 1520-6793
Homepage
http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6793