The self-concept of advertising practice during times of technological and social disruption
Konferenzbeitrag › Konferenzpaper
› 2024
Zitation
Konferenzbeitrag Full Paper
Baetzgen, Andreas; Fitzner, Mirus; Tropp, Jörg: The self-concept of advertising practice during times of technological and social disruption. In: International Conference on Research in Advertising (ICORIA). Hg. von European Advertising Academy. Thessaloniki (Greece): 2024, S. 1-10.