The Impact of Isomorphic Pressures on Artificial Intelligence Adoption in Management Accounting
Forschungsprojekt
This qualitative study will explore the influence of normative pressures on the adoption of artificial intelligence (AI) in management accounting practices and their subsequent impact on management accounting education. Utilizing institutional theory as a theoretical framework, the study will conduct semi-structured interviews with management accounting and AI experts from the USA, Germany, and Austria.
Projektlaufzeit
Projektleitung
Projektmitarbeiter_innen
- Prof. Dr. Fares Getzin (Projektmitarbeiter_in)
Kooperationspartner
- Fachhochschule Salzburg, Österreich
- Bowling Green State University, USA