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International Marketing

ECTS: 5

Students...

  • Are able to apply basic marketing knowledge in international business contexts. They understand the interrelationships and dependencies of international marketing activities. Students practice independent analysis and interpretation of international marketing problems and can develop their own solutions for these problems.
  • Acquire the marketing management competences of analysis, structuring and implementation of international marketing decisions.
  • Can apply general marketing management processes to questions in international contexts.
  • Have the opportunity to approach specialised topics in international marketing with rigorous methodology and objectivity and overcome their complexity using analytical thinking, situation-dependent selection and systematic action.
  • Have acquired skills for and awareness of problematic situations in marketing and in-depth knowledge on the development of suitable and practical solutions.
  • Develop strategies for market entry and market cultivation for international marketing and can make independent decisions regarding the international marketing mix
  • As a team can implement theoretical planning in a simulation under competitive conditions
  • Are able to communicate the results of their work via a presentation and defend these in specialised discussions via argumentation based on appropriate and relevant content.
  • Specific competences are developed in the following areas:
  • Preparation and implementation analysis, principally market analysis;
  • Formulation and justification of operative, medium-term and long-term marketing goals in international target systems;
  • Development of decision-making and design competence for recording market developments and possible adaptation strategies.

HRM

ECTS: 5

The Human Resource Management module deals with the strategic role of human resource management and its related activities in everyday business practice. As in practice human resource management is the responsibility of both company management and the human resources department, the module takes a practice-orientated approach and covers know-how and methodological skills required for the effective leadership and collaboration of people in organisations.

Students...

  • understand the interrelationship between corporate and human resources strategy and are able to discuss the implications of associated trends such as demographic shifts, globalisation and changes in employee preferences
  • are able to comprehend key theories as they relate to human resource management
  • can accurately assess selected approaches and instruments when developing a human resources strategy
  • understand key metrics for the monitoring and control of human resource activities
  • are familiar with the steps involved in quantitative and qualitative human resource planning and can apply its core methods
  • are able to analyse human resource marketing concepts and assess internal and external recruiting options
  • understand the personnel selection process and are able to select suitable instruments to recruit personnel
  • are familiar with the concept of human resource development and able to design basic human resource development schemes
  • understand the role of performance management for an organisation's success
  • have basic knowledge of international human resource management and are aware of key trends
  • understand various forms of organisational structuring of the human resources function
  • have acquired methodological knowledge required to work through human resources case studies and present results and recommendations

Business Simulation

ECTS: 5

Students...

  • are well informed regarding the diverse activities involved in holistic company leadership
  • perceive the company as a complex, networked system
  • are familiar with the complex interrelationships and dependencies between different company departments,
  • have developed the ability to select and analyse information
  • are able to constructively and critically apply theoretical principles and methodological approaches when tackling practical problems
  • can handle risk in decision-making contexts
  • are able to develop and successfully present concepts
  • have gained experience in dealing with team members, business partners and investors

German as a Foreign Language

ECTS 4:

At the beginning of the Welcome Weeks, two weeks prior to the start of the lecture period, we will offer a language test that determines the level for the ensuing two-week German intensive course.

Based on their level in the intensive course, students will then be able to enroll for one or more German language classes during the semester, lasting between 16 and 18 weeks.

Our language department offers a wide range of courses - from General German classes, focusing on the basics of grammar and conversation, to more advanced German courses with specializations in the fields of Design, Business and Technology.

More information on the German language course offering can be found here.

Interdisciplinary Additional Courses ("AWE")

ECTS: 2                                        

Every Semester students are able to choose 1-2 AWE from a great range of general courses in order to complement their regular curriculum courses. You will be able to see the full range of optional courses during the course registration period. As not all topics are published yet at the time of the application, please simply select "AWE - General Course" on the learning agreement and then apply for your specific General Course(s) before the semester starts. Please note that "AWE" have limited places, acceptance is not guaranteed.

Some examples of General Courses taught in English from previous semesters are:

  • International Standardization
  • Design Thinking and Human Values
  • Becoming a Global Graduate
  • International Entrepreneurship

Additionally around 70-80 varying General Courses are offered in German (B2 German recommended) every semester, such as:

  • Wissenschaftliches Schreiben und Präsentationstechniken
  • Rhetorik
  • Karrieremanagement für Frauen
  • Film Workshop / Von der Idee zum fertigen Film
  • Adobe Photoshop, Illustrator & InDesign