Measuring Consumer Confusion Evoked by Design Copycats: The Influence of Evaluation Mode

Typ

Beitrag Konferenzband von Prof. Dr. Steffen Herm

Zitation

Herm, Steffen; Möller, Jana: Measuring Consumer Confusion Evoked by Design Copycats: The Influence of Evaluation Mode. In: American Marketing Association (AMA) Summer Educators' Conference Proceedings, S. 259, American Marketing Association, Chicago, USA, 2012, ISBN 0-87757-350-6, ISSN 0888-1839

Homepage

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