Measuring Consumer Confusion Evoked by Design Copycats: The Influence of Evaluation Mode

Konferenzbeitrag › Konferenzpaper › 2012

Zitation

Herm, Steffen; Möller, Jana: Measuring Consumer Confusion Evoked by Design Copycats: The Influence of Evaluation Mode. In: American Marketing Association (AMA) Summer Educators' Conference Proceedings. Hg. von American Marketing Association. Chicago, USA: American Marketing Association 2012( 23 (2012)), S. 259.

ISSN

0888-1839

ISBN

0-87757-350-6

Link

http://www.marketingpower.com/community/arc/pages/connections/conferences/proceedings.aspx

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