Measuring Consumer Confusion Evoked by Design Copycats: The Influence of Evaluation Mode
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› 2012
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Herm, Steffen; Möller, Jana: Measuring Consumer Confusion Evoked by Design Copycats: The Influence of Evaluation Mode. In: American Marketing Association (AMA) Summer Educators' Conference Proceedings. Hg. von American Marketing Association. Chicago, USA: American Marketing Association 2012( 23 (2012)), S. 259.