Two Routes to Brand Recognition in Product Design: A New Method to Examine Explicit and Implicit Cues

Typ

Beitrag Konferenzband von Prof. Dr. Steffen Herm

Zitation

Herm, Steffen: Two Routes to Brand Recognition in Product Design: A New Method to Examine Explicit and Implicit Cues, S. 226 (Abstract, Full: 7 Seiten), Ljubljana, 2011, ISBN 978-961-240-211-2