Two Routes to Brand Recognition in Product Design: A New Method to Examine Explicit and Implicit Cues

Konferenzbeitrag › Konferenzpaper › 2011

Zitation

Herm, Steffen: Two Routes to Brand Recognition in Product Design: A New Method to Examine Explicit and Implicit Cues. . Hg. von European Marketing Academy (EMAC). Ljubljana: 2011, S. 226 (Abstract, Full: 7 Seiten).

ISBN

978-961-240-211-2

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