Why Coupon Promotions Should be Integrated into CRM Concepts: Findings of a Retail Study in Austria, Germany and Switzerland

Konferenzbeitrag › Konferenzpaper › 2005

Zitation

Köhler, S.; Reinecke S.; Rumler, A.: Why Coupon Promotions Should be Integrated into CRM Concepts: Findings of a Retail Study in Austria, Germany and Switzerland. . Hg. von Academy of Marketing Science. Münster: 2005,

ISSN

1526-1794

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