Conversion Uplift in E-Commerce: A Systematic Benchmark of Modeling Strategies
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› 2019
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Artikel
Gubela, Robin; Bequé, Artem; Lessmann, Stefan; Gebert, Fabian: Conversion Uplift in E-Commerce: A Systematic Benchmark of Modeling Strategies. In: International Journal of Information Technology & Decision Making 18, 03. (2019), S. 747-791.