Zum Hauptinhalt / Skip to main content

Multiple Treatment Modeling for Target Marketing Campaigns: A Large-Scale Benchmark Study

Artikel › Journalartikel › 2024

Zitation

Gubela, Robin; Lessmann, Stefan; Stöcker, Björn: Multiple Treatment Modeling for Target Marketing Campaigns: A Large-Scale Benchmark Study. In: Information Systems Frontiers 26. (2024), S. 875-898.

DOI / URN

https://doi.org/10.1007/s10796-022-10283-4

Link

https://link.springer.com/article/10.1007/s10796-022-10283-4

Sprache

Englisch

Zitieren

BibTeX / RIS