Does Advertising Personalization Signal “Already Customized”? How Highly Personalized Ads Shape Customization Expectations
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› 2026
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Konferenzbeitrag Full Paper
Möller-Herm, Jana; Herm, Steffen: Does Advertising Personalization Signal “Already Customized”? How Highly Personalized Ads Shape Customization Expectations. In: EMAC Proceedings. Hg. von European Marketing Academy. Bath, UK: 2026, S. 1.