Two Routes to Brand Recognition in Product Design: A New Method to Examine Explicit and Implicit Cues
Konferenzbeitrag › Konferenzpaper
› 2011
Zitation
Konferenzbeitrag Full Paper
Herm, Steffen: Two Routes to Brand Recognition in Product Design: A New Method to Examine Explicit and Implicit Cues. . Hg. von European Marketing Academy (EMAC). Ljubljana: 2011, S. 226 (Abstract, Full: 7 Seiten).
ISBN
Zitieren
Zugehörige Veranstaltungen
-
Brand recognition by product design
Berlin Marketing Colloquium at ESMT Berlin
Berlin, 11.11.2011Veranstaltungsbeitrag › Vortrag › 2011