Too late, or just later than announced? Effects on brand trust by delaying product introductions in competitive situations

Konferenzbeitrag › Konferenzpaper › 2010

Zitation

Herm, Steffen; Möller, Jana: Too late, or just later than announced? Effects on brand trust by delaying product introductions in competitive situations. . Hg. von American Marketing Association (AMA). New Orleans: 2010, S. 67-68 (Abstract, Full: 20 Seiten).

ISSN

1054-0806

ISBN

0-87757-340-9

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