Evaluating Brand Specific Risks Using Means-End Analysis
Konferenzbeitrag › Konferenzpaper
› 2009
Zitation
Konferenzbeitrag Full Paper
Herm, Steffen: Evaluating Brand Specific Risks Using Means-End Analysis. . Hg. von European Marketing Academy (EMAC). Nantes: 2009, S. (Full: 7 Seiten).