Consequences of delay: The Brand Commitment Brand Trust Paradox
Konferenzbeitrag › Konferenzpaper
› 2008
Zitation
Konferenzbeitrag Full Paper
Herm, Steffen: Consequences of delay: The Brand Commitment Brand Trust Paradox. . Hg. von European Marketing Academy (EMAC). Brighton: 2008, S. (Full: 7 Seiten).