(Implicit) Advertising Effects through InGame-Advertising? Effects of perceptual fluency, conceptual control, involvement and a person’s susceptibility to interpersonal influence on the Impact of integrated advertising messages in computer games

Artikel › Journalartikel › 2013

Zitation

Woelke, Jens; Kolb, Steffen; Breidler, Bernhard: (Implicit) Advertising Effects through InGame-Advertising? Effects of perceptual fluency, conceptual control, involvement and a person’s susceptibility to interpersonal influence on the Impact of integrated advertising messages in computer games. In: Media & Mass Communication Band 2, Nr. 1. (2013), S. 426-439.

ISSN

1314–8028

Link

http://www.scientific-publications.net/download/media-and-mass-communication-2013.pdf

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