Why do users follow sponsored influencer content? Toward a deeper understanding of consumption-related user motivations

Artikel › Journalartikel › 2023

Zitation

Baetzgen, Andreas; Tropp, Jörg: Why do users follow sponsored influencer content? Toward a deeper understanding of consumption-related user motivations. In: International Journal of Internet Marketing and Advertising Vol. 19. (2023), S. 1-15.

ISSN

1741-8100 (online), 1477-5212 (print)

DOI / URN

DOI:10.1504/IJIMA.2023.10055715

Link

https://www.inderscience.com/info/ingeneral/forthcoming.php?jcode=ijima

Sprache

Englisch

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BibTeX / RIS