The self-concept of advertising practice during times of technological and social disruption
Sammelbandbeitrag › Aufsatz
› 2025
Zitation
Sammelbandbeitrag
Baetzgen, Andreas; Tropp, Jörg: The self-concept of advertising practice during times of technological and social disruption. In: Advances in Advertising Research XV. Moving Forward, Looking Back: Advertising in the Advent of AI. Hg. von Christina Boutsouki; Leonidas Hatzithomas; Anastasios Panopoulos; Martin K.J. Waiguny. 1. Auflage. Wiesbaden: Springer Gabler 2025 (European Advertising Academy XV), S. 273-285.