(Implicit) Advertising Effects through InGame-Advertising? Effects of perceptual fluency, conceptual control, involvement and a person’s susceptibility to interpersonal influence on the Impact of integrated advertising messages in computer games

Typ

Beitrag Zeitschrift von Prof. Dr. Steffen Kolb

Zitation

Woelke, Jens; Kolb, Steffen; Breidler, Bernhard: (Implicit) Advertising Effects through InGame-Advertising? Effects of perceptual fluency, conceptual control, involvement and a person’s susceptibility to interpersonal influence on the Impact of integrated advertising messages in computer games. In: Media & Mass Communication, S. 426-439, 2013, ISSN 1314–8028

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